A guide for founders
AI motion graphics: from product to launch video.
Motion design gives an idea a sequence: what appears first, what changes, and what the viewer should remember. Here is how to plan a short animation for the product you are building.
What are AI motion graphics?
AI motion graphics use artificial intelligence to help create animated graphic elements such as text, shapes, charts, and interfaces. Motion design is the work of choosing their timing, movement, and sequence so they communicate an idea.
For a founder, that could be a dashboard moving from an empty state to a useful result, a cursor demonstrating one action, or a short launch announcement built around the product name and its main benefit. A useful starting point is one specific thing you want a viewer to understand.
motionz creates these animations by writing code that draws each frame on a canvas. Its current workflow turns a public website and a prompt into a short product demo or launch video, with chat edits and MP4 export.
Should you make a demo, a launch video, or a screen recording?
Choose the format based on what the viewer needs to learn. A motion graphic can simplify and emphasize a sequence. A screen recording is useful when the exact behavior of the running app matters.
| Format | Use it to show | Prepare first |
|---|---|---|
| Product demo | One action and the result it produces | The starting screen, action, and outcome |
| Launch video | What is new and why someone should care | One message, a product moment, and a closing line |
| Screen recording | A real workflow in the running application | A working account and a clean recording environment |
motionz currently supports the first two formats. It redraws the product in an animation; it does not record a session inside your app.
What should an AI animation brief include?
A useful brief names the audience, the action to show, the words that must appear, and the ending. Give the animation a small, complete story instead of a list of every feature.
- Audience: who should recognize the problem?
- Product moment: which action makes the benefit visible?
- Sequence: what comes before and after that action?
- Exact text: what labels, headline, or closing line should appear?
- Placement: where will the video live, and which shape fits?
For motionz, start with a public page that visibly shows the interface. If the page only contains marketing copy, the engine has less visual information to work from. Screenshot uploads are currently disabled, so a detailed prompt helps but does not replace a visible reference.
An example: a 10-second product launch sequence
This is a planning example for a fictional task app. The timing is a suggested brief, not a promise of an exact generated result.
- 0–2 seconds: show a task board with one item waiting for review.
- 2–6 seconds: move the item into Done, then hold long enough to read the change.
- 6–8 seconds: show the completion count updating.
- 8–10 seconds: end on the product name and one line: “From open to done.”
Adapt this prompt to a product and interface that actually exist on your site:
Make a launch video for solo founders. Open on the task board shown on our homepage. Show one task moving from Review to Done, then the completion count updating. Pause after each action so the labels are readable. End on our product name and the line “From open to done.” Keep the site's colors and avoid adding features that are not shown.
How to make motion graphics in motionz
- Share your website. Use a public page with clear product visuals.
- Choose the format. Select product demo or launch video, a 5, 10, or 15-second brief, and landscape, square, or vertical shape.
- Send your prompt. Sign in and choose a paid plan if needed. Sending the prompt charges credits and starts the brief and generation automatically.
- Review and refine. Watch the preview, then request a specific change such as “hold the final card longer” or “change the closing line.” Each edit saves a new version.
- Export. Request an MP4 render of the version you want to use.
New videos use 10–20 credits depending on the chosen length; chat edits use 2 credits. Reading pauses may extend the finished runtime beyond the brief. Videos are silent, and the supported export is MP4. See plans and pricing for the current allowances.
What should you check before publishing?
Review the actual output at the size your audience will see. A large desktop preview can hide small text and pacing problems.
- Does the opening make sense without an explanation beside it?
- Does the animation represent features your product really has?
- Are the important labels readable on a phone?
- Is there enough time to read each state before the next action?
- Are the product name, colors, and closing message correct?
- Does the exported MP4 play correctly in its intended placement?
Keep edit requests specific. Changing one label or a pause is easier to review than asking for an entirely different story. If the format, length, or core sequence needs to change, start a new video with a revised brief.